Marketing Plan

Summary:

Our team are taking advantage of showcasing the rover in all the available platforms when we make new progress.

To showcase our progress and accomplishments, our team intends on posting on our social media on a bi-weekly basis content from workshop sessions. This way students can stay updated and be encouraged to join. We plan on implementing stats given by our different social media pages to relate to students and inspire them to join our team and learn more about robotics. We also plan on using social media such as LinkedIn on a professional level for sponsorships and partnerships.

Here is the recap of the Marketing steps our team have made:

• On-campus recruitment

Open

• Plan on participating in orientation events to showcase the team and the rover

  • Recruitment posters across campus with QR codes to join the team

    • Described in the recruitment plan

• Instagram

  • Instagram (@uwrobotics)

  • Posting accomplishments, announcements and progress

  • Here are some insights on our latest Instagram post:

Open

• TikTok

  • UW Robotics on TikTok

  • Show team spirit and individual members personalities

  • Create content to cater to a younger demographic through comedic videos and pictures

  • Our first advertisement video on TikTok yielded the following analytics: