Marketing Plan
Summary:
Our team are taking advantage of showcasing the rover in all the available platforms when we make new progress.
To showcase our progress and accomplishments, our team intends on posting on our social media on a bi-weekly basis content from workshop sessions. This way students can stay updated and be encouraged to join. We plan on implementing stats given by our different social media pages to relate to students and inspire them to join our team and learn more about robotics. We also plan on using social media such as LinkedIn on a professional level for sponsorships and partnerships.
Here is the recap of the Marketing steps our team have made:
On-campus recruitment
Plan on participating in orientation events to showcase the team and the rover
Recruitment posters across campus with QR codes to join the team
Described in the recruitment plan
Instagram
Posting accomplishments, announcements and progress
Here are some insights on our latest Instagram post:
TikTok
Show team spirit and individual members personalities
Create content to cater to a younger demographic through comedic videos and pictures
Our first advertisement video on TikTok yielded the following analytics: