Networking

Formally and informally, we all network as we navigate our career path. When we network, we make genuine connections, develop leads and build mutually beneficial relationships with folks. Networking occurs every day of our lives.

Networking for work is an intentional process of receiving and sharing information, knowledge, advice and referrals. Take advantage of opportunities to network whenever they present themselves. Networking can help you locate new opportunities in both the visible and hidden job markets.

Experts agree that most job leads are found through networking (Wanberg, Kanter & Banas, 2000). Networking can be beneficial to all parties. Individuals who find employment through networking tend to be more satisfied with their work and earn higher incomes (Forret & Dougherty, 2004).

Did you know that employers often look for employees the way that you look for a roommate? If you were looking for a roommate, you might think:

• Who do I know that is looking for a roommate?

• Who do my friends or contacts know that is looking for a roommate?

If you cannot find a roommate using these first two questions, you might decide to post an ad on the internet.

Employers are similar. When they post a job on their website or social media, they may be hoping to receive recommendations from their colleagues about potential candidates The more folks who are aware of you and your talents and skills, the more likely you are to be recommended for a role when it becomes available. Keep in mind that networking is often a long-term activity with a long-term pay-off.

Research shows that most people find their job opportunities through other folks, and those leads typically come from contacts we see infrequently, rather than close friends and family members (Montgomery, 1991). If you have been reluctant to introduce yourself and connect, remember that the effort you put in now can continue to benefit you long after you land your next job.

• Networking strategies

• Personal pitch

• Broadcast letter

• Prepare for job fairs

Forret, M. L., and Dougherty, T. W. (2004). Networking behaviors and career outcomes: differences for men and women? J. Organ. Behav. 25, 419–437. doi: 10.1002/job.253.

Montgomery, J. D. (1991). Social Networks and Labor-Market Outcomes: Toward an Economic Analysis. The American Economic Review, 81(5), 1408–1418. http://cpi.stanford.edu/_media/pdf/Reference Media/Montgomery_1991_Social Networks.pdf

Mormick, T. H., Salganik, M. J., & Zheng, T. (2010). How many people do you know?: Efficiently estimating personal network size. Journal of the American Statistical Association, 105(489), 59–70. http://doi.org/10.1198/jasa.2009.ap08518. 

Wanberg, C. R., Kanfer, R., & Banas, J. T. (2000). Predictors and Outcomes of Networking Intensity Among Unemployed Job Seekers. Journal of Applied Psychology, 85(4), 491–503. https://doi.org/10.1037/0021-9010.85.4.491.