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Example: I believe strongly in the value of co-operative education in preparing students for the transition to future workplaces. I want to support students to leverage strengths, skills and values gleaned from their personal and academic experiences to co-op positions and future careers more broadly. I plan to convey to you the ways in which my skills, qualifications and values are a good fit for the position with the Co-operative and Experiential Education department at University of Waterloo.

Example: I am writing to express my keen interest in a marketing position within your reputable organization. My two years of professional and volunteer experience in public relations and record of success in delivering quality customer service make me an ideal candidate for the position. I offer solid knowledge of sound, image, text and video communication design. Since ABC Inc. is a leader in designing, developing and offering broadband communications to all world markets, I feel strongly that your area of specialization would benefit from my skills and experience.

Example:

As a student at the University of Waterloo, I am pursuing a degree in Social Development Studies focused on early childhood education due to my love of working with children. For the past seven years, I have served as a babysitter to numerous families—for which I am happy to provide references—including children from infancy through age 11. From preparing healthy snacks and changing diapers to playing at the park and building forts, I am enthusiastic and supportive in every aspect of caring for children. Additionally, I have experience helping young children through separation anxiety situations, using distraction and refocusing techniques to help kids through those tough emotions.

My previous experience also includes an ongoing summer camp counsellor position at the local YMCA for four consecutive summers, providing support and guidance to elementary-aged children in the areas of sports, swimming, nature walks, cooking and social group interactions.

Example:

Last summer I worked as a marketing representative, creating video advertisements for a new line of innovative telecommunication products. Our team met on a daily basis to produce a digital mock-up advertisement to present to potential clients and internal service users. In order to produce the ad, we completed a comprehensive demographics/market analysis to determine the appropriate audience so that we could target potential customers accordingly. This project allowed me to demonstrate my solid technical savvy and my excellent written and oral communication skills as well.

In addition, I have volunteered within a public relations role for a popular on-campus club known as Entrepreneurs Association of the University of Waterloo. I developed new marketing literature as part of a marketing team and communicated club events both externally and internally through presentations. I have also completed complex school projects in digital design and electronic imaging, which complement my courses in marketing, human resources and cultural management.

• Example: Throughout undergrad you developed a knowledge of a wide range of climate mitigation strategies, which were further specialized in your master's through climate mitigation policy projects.

• Example: A project you participated in demonstrated how you were able to identify stakeholder needs and delegate tasks to group members to meet those needs and accomplish your project

• Example: You include a paragraph detailing your career-long commitment to sustainability, including volunteer and community involvement to what you are interested in researching and why.