Be tailored to the job posting, role and organization you’re applying to
Highlight and expand on those skills, qualifications and experiences from your résumé (typically included in the Summary of qualifications section or equivalent) that meet the skills and experience requirements from the job posting
Provide an opportunity for you to include examples of how your unique experiences have given you the ( transferrable ) skills and competencies required to excel in the position
Explain why you’re interested in working for the organization
Outline how the organization would benefit from hiring you
Provide more context for e.g., an unconventional educational background, professional experience, career transition
Reflect your personality, attitude, values and communication skills
Demonstrate your research and writing skills