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What is salary negotiation?

A salary negotiation is a conversation between you and your current or potential employer regarding the salary (or rate of pay) for a specific job. The ideal outcome of this conversation is an agreement that both parties feel is fair. Salary negotiation is an agreement that considers the employee’s qualifications, experience and value to the organization. The employer considers many factors, including budgetary considerations and alignment with their compensation structure.

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Salary negotiation is only one element of negotiating a job offer. In addition to salary, a company’s compensation structure may include other benefits (e.g., health insurance) and perks (e.g., flexible working hours). Sometimes, you may wish to negotiate other benefits like these (e.g. vacation days, remote work flexibility, or a signing bonus) to offset a salary that’s less than what you’re hoping for.

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Why negotiate?

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titleNegotiation can benefit you long term

Negotiating a fair salary before accepting a job offer can set you up for success in the long term because your future performance or cost-of-living based salary increases often build on your initial salary. By deciding not to negotiate an initial job offer, employees can end up being under-compensated by approximately 10 to 20 per cent (Back & Laschever, 2003). In many organizations, salary increases/raises are calculated from an employee’s base salary, which means that negotiating at the time of a job offer can significantly increase earning potential over a lifetime.

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titleNegotiating increases job satisfaction and communicates confidence

Beyond the financial benefits, negotiating is important to establish your sense of worth to yourself, the employer and the work you do. Being fairly compensated has been linked to higher rates of job satisfaction and productivity (Sitorus & Hidayat, 2023). So, it’s in the interest of an employer to ensure their employees are being compensated fairly. In many industries, salary negotiation is an accepted practice/expected and an employer may become concerned if a candidate does not negotiate. For example, the employer may be concerned that you lack confidence in your own abilities or are unaware of industry practices. Preparation, research and practice can help you build your confidence to negotiate.

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  • Research your industry and establish your fair salary range

  • Research the organization, whether or not they have a standard practice for salary negotiation and how pay increases are determined at the organization

  • Consider non-salary compensation (e.g., vacation time, health insurance, tuition reimbursement, working from home, pension and more)

  • The best time to negotiate salary is after an offer has been made or during an annual review process

  • Practice your response if the employer wants you to name a figure first, or seems unreceptive to negotiating

  • Practice explaining why the skills and experience you would bring to the position are worth what you are asking for

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Step 1: Determine your fair salary range

Salaries vary depending on what (if any) other benefits are part of the overall compensation package, for example:

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Step 2: Establish your “non-negotiables”

After determining your fair salary range, it’s time to think about what you’re not willing to compromise or concede on during negotiations – these are your “non-negotiables”. Depending on where you’re at in your life and career journey, what you need from a job can vary greatly.

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You may receive everything you ask for during a salary negotiation, but it’s common that this won’t happen. For this reason, it’s important to consider where you’re willing to be flexible regarding the compensation you’re asking for.

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TIP! Tip: Consider making a list of your desired compensation and benefits and rank the items by how important they are to you. You can use this list during negotiations to ensure you’re prepared and representing your needs effectively.

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Step 3: Determine the appropriate time to negotiate

As a jobseeker you may be asked to provide your compensation and benefits expectations to an employer in the job application, before the interview, during the interview or as part of a job offer. This question marks the very beginning of the negotiation process, and it’s why you need to be aware of your desired compensation and non-negotiables as early into your job search as possible.

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Considerations for negotiating co-op job or work-integrated learning (WIL) experience offers

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titleCo-op/WIL job postings

Though it’s not a requirement, employers submitting co-op/WIL job postings are encouraged to include information about the compensation and benefits they offer in their postings so that University of Waterloo students are able to make informed decisions when choosing where to apply. The information provided in the posting may answer all the questions you had about the compensation. If not, consider asking about compensation during the interview.

In co-op, due to the fast-paced nature of the rank/match process, there is not a chance to discuss the salary after the employer offers a position and before the student accepts it. This is why discussing salary in an interview is recommended. When interviewing with an employer outside of the rank/match process, the standard procedure is to discuss the details of the job offer, including salary, after the offer has been made.

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titleHow to negotiate salary

Asking about salary is not the same as trying to negotiate a higher salary. Students can negotiate co-op or WIL salaries after a job offer or match, but it’s important to note that negotiating involves some risk. Some employers may not expect salary negotiations when hiring for co-op jobs since the pay rate is already in the job posting. Typically, co-op/WIL employers have a set amount they pay students and most are unable to adjust this amount. It is possible that some employers may rescind offers based on negotiations that they feel are demanding or unrealistic based on the company’s salary structure.

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TIP! Tip: If you plan to negotiate your salary for a co-op or WIL opportunity, reach out to your co-op advisor for guidance.

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Step 4: Defer! (as much as possible…)

Generally, you should try to hold off on negotiating salary until an official job offer is made. This tends to be the best time to negotiate because the employer has chosen you as a preferred candidate, which gives you leverage. Waiting to negotiate until a job offer is received also buys you time to do your research. You’ll have more lead time to gather information about the industry, employer and position and make an informed decision about your salary expectations. Deferring a salary negotiation may be easier than you expect.

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titleWhat if I’m asked to provide my salary expectations on a job application?

If a job application includes a field that asking about salary expectations, there are a few options. Ideally, the application field is open and allows you to control the input.

Here are some examples of how you might fill in an open text field about salary expectations:

  • “Open”

  • “Flexible”

  • “Willing to negotiate”

  • “Negotiable”

  • “A fair range based on the skills and experience I will bring to the position”

In some cases, the form field may require you to input numbers before continuing in the application. If this happens, you will need to decide whether or not you will continue the application process and input the salary range that you feel is fair.

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titleWhen not to defer salary negotiation

You’re overqualified for the job.

There are situations when you may benefit from discussing salary early in the hiring process. If you’re applying for a job that you’re overqualified for, an employer may fear that your salary range will not be within their budget. You can be proactive in addressing any concerns by explaining that you’re familiar with the fair salary range for the job and that you’re excited about the work itself and have no concerns about the compensation. If the job is a significant step down in salary or responsibility, you may want to reference the salary range in your cover letter, so that the employer knows you are fully aware of the potential drop in salary.

The employer insists on discussing salary early in the process.

Deferring salary discussions can be advantageous to you, but not always possible. Some employers are insistent on discussing salary early in the hiring process. If you have tried to defer but feel that you may be ruled out for not providing your salary expectations, you might choose to share your fair range with the employer. You can also add that the exact salary (within your fair range) would depend on the specific level of responsibility and the total compensation package offered.

If the employer asks you to agree on a salary range early on, try your best to leave the conversation open for further discussion.

You can use a response such as:

“If [the salary range] is fair, of course it’s acceptable. But could we please wait to discuss compensation until we’re both clear on what the job entails and what I can bring to the company?”.

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Step 5: Negotiate other compensation, perks and/or benefits

In addition to the salary, consider what other benefits are most important to you, acknowledging that not all organizations will offer every benefit.

Possible benefits you could ask about:

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titleEquipment
  • Equipment such as laptop, tablet or cellphone

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titleWorking hours
  • Flexible work schedule

  • Lieu time

  • Remote work

  • Vacation time

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Step 6: Make your decision

The last step of the salary negotiation process is for you to decide whether you will accept what’s being offered to you. Depending on the employer’s hiring process or the individual hiring manager, you may need to decide at different stages of the process – before or during the interview, before receiving a job offer or at the time of a job offer. If you have followed the previous five steps of successful salary negotiation, hopefully you are feeling confident in making your decision on whether to continue in the hiring process or accept a job offer.

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Do the best you can to honour your wants during salary negotiations and make a decision that feels right for you.

Common tricky scenarios:

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titlePressure to accept an offer immediately

Sometimes an employer will make an offer and ask you to sign a contract or verbally agree to an offer immediately. If this happens, express your gratitude for the offer, your interest in the job and your desire to make important life decisions carefully. Ask the employer if they will allow you time to make an informed decision. Typically, the employer will give you a timeframe (e.g., 48 hours). If not, you can suggest one – be conservative and ask only for the time you think you will need to come to a decision. Make sure to stick to whatever timeline you have agreed to.

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titleMore than one offer

If you have more than one offer, it’s important to respect each employer, even while you decide on what’s best for you. You may find yourself with an offer from your second choice (“Company B”) while still waiting on an offer from your first choice (“Company A”). In this scenario, when you receive the offer from Company B, you could ask for some time (e.g., a few days) to consider the offer, express your gratitude for the offer and interest in the role and let Company B know that you want to ensure you’re making the right decision.

Next, you can let Company A know you’ve received another offer. You can also state that you hope to work for their company, as they’re your preferred employer but that you need to respect the timelines you agreed to with Company B. Close by asking if Company A can accelerate their decision-making process.

This approach will usually go one of two ways…

  1. You are the preferred candidate of Company A, and it’s in their best interest to speed up the process to make you an offer ahead of the deadline you have established with Company B.

  2. Company A may not be able to speed up their hiring process. Like you, they want to ensure they’re making a carefully considered decision. This doesn’t mean that you’re not their preferred candidate.

  • If you decide to accept an offer from Company B (or even another employer), recognize and celebrate that you have made a favourable impression on both organizations. At this point you have expressed your interest in a potential future employer, shown them you’re a desirable candidate and engaged respectfully with your new employer by honouring the timelines you agreed to. You never know how or when you might cross paths with Company A again in the future.

  • If you decide to turn down the offer from Company B in hopes of receiving an offer from Company A (or another organization) or because you decided that Company B isn’t the right fit for you at this time, do so within the timeframe you agreed to. Close by expressing your appreciation for the opportunity. Just as you want to be treated respectfully and honestly throughout the hiring process, so do employers.

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titleLimited related experience/new to the field

If you’re relatively early in your career, you may feel you have little leverage in negotiations. It’s true that a more experienced candidate can bring unique value to an employer, but remember – the employer is interested in you, so remind the employer of the value you would bring to the position and the organization. Also, consider negotiating for benefits that can help you advance your career, such as training and mentorship opportunities.

If the employer cannot offer a higher salary, you can say that the salary is below your expectations, and that you would be happy to discuss an offer that is fair to both of you in terms of bonuses, increased commission (if applicable), vacation or professional development time or other benefits.

Even if you are tempted to say no immediately, say that you need time to think about the offer, and agree on a date by which you will get back to the employer. This will give you and the employer time to think. Be sure to follow-up with the employer when you say you will. If you must turn down the offer, state that you regret it and that you hope to encounter the employer in the future.

Note

If possible, try to avoid:

  • Viewing the discussion as a confrontation

  • Entering a discussion without knowing a fair salary range

  • Focusing on personal reasons for negotiation (e.g., student debt); instead, focus on demonstrating your value to the employer such as your educational background and previous work experience

  • Accepting any offer immediately

  • Disclosing your fair salary range before an offer

  • Disclosing a specific dollar figure instead of a range

  • Supplying information about your past salary history – it may be much lower than what the employer is willing to offer you

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References

Back, L. & Laschever., S. (2003). Women don’t ask: Negotiation and the gender divide. Princeton, NJ: Princeton University Press.

Dodge, Matt. (2019, June 20). The average Canadian salary in 2019. Jobillico. https://www.jobillico.com/blog/en/average-canadian-salary/

Kaplan, Z. (2024). How to Negotiate Salary for Beginners (With Examples). Forage.

Sitorus, S. L., & Hidayat, A. (2023). The Effect of Compensation and Job Satisfaction on Employee Productivity. Journal of International Conference Proceedings, 6(4), 12–24. https://doiwww.researchgate.orgnet/10.32535/jicp.v6i4.2608publication/375103517_The_Effect_of_Compensation_and_Job_Satisfaction_on_Employee_Productivity

Smith, Jacquelyn. (2013, April 17). 7 things you probably didn’t know about your job search. Forbes. https://www.forbes.com/sites/jacquelynsmith/2013/04/17/7-things-you-probably-didnt-know-about-your-job-search/