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  1. When using an icon, picture, chart, table, or illustration, make sure to add ALT text.

  2. ALT text describes the information conveyed in the image.

  3. Make sure to leave a Null alt text for purely decorative images.

  4. Set images/objects to be ‘in line with text’ if possible.

Meaningful link text

  1. Instead of copying and pasting the URL directly into the content, make the link meaningful to the reader.

  2. E.g.

    1. CORRECT: Check out University of Waterloo’s list of courses for Fall 2015

    2. INCORRECT: Check out University of Waterloo's list of courses for Fall 2015: https:uwaterloo.ca/courses/fall2015 

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