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Beyond the financial benefits, negotiating is important to establish your sense of worth to yourself, the employer and the work you do. Being fairly compensated has been linked to higher rates of job satisfaction and productivity (Sitorus & Hidayat, 2023). So, it’s in the interest of an employer to ensure their employees are being compensated fairly. In many industries, salary negotiation is an accepted practice/expected and an employer may become concerned if a candidate does not negotiate. For example, the employer may be concerned that you lack confidence in your own abilities or are unaware of industry practices. Preparation, research and practice can help you build your confidence to negotiate.