...
From the Administration bar select My Workbench.
Click on Create/Manage Content tab.
Click Site footer link.
Site footer heading remains: Site footer.
In the body field click the templates button.
Choose a template.
Add text and links and a link to provide website feedback in the last column.
Choose a logo from the drop down menu. You can choose the Faculty, Department, School or Institution logo you are affiliated with or choose your site name or the University of Waterloo logo.
Add social media icons (optional) by filling in the fields under Social media with the appropriate details.
Save and Publish.
...
Other site templates
Conference, Publication, and Single page
The Site footer content type, while visible and accessible in the publication, conference and single page themes, is not actually supported in those site themes. We are unable to disable the content type from the site build, and are currently unable to 'hide' it from the content creation list.